Mercedes-Benz is installing MOZA equipment at its own booth. To celebrate its 140th anniversary, the automaker is showcasing five simulators equipped by MOZA Racing at Gamescom 2026 in Cologne. This perfectly sums up the brand’s current position. The steering wheel manufacturer is no longer content to simply supply the community; it has become a partner that automakers showcase at their own booths. And this year, four brands are joining forces with it at the same time: Mercedes-Benz, Porsche, Ford, and MotoGP.

Two Mercedes-Benz steering wheels, including a flagship model with five screens

The big news is two steering wheels co-designed with Mercedes-Benz. The flagship model is inspired by the VISION ONE-ELEVEN concept and features five screens, a digital dashboard rarely seen on a simulation steering wheel. Alongside it, the MOZA X Mercedes-Benz GT takes a more understated approach, in keeping with the spirit of Mercedes GTs. Both are on display at the MOZA booth and at the Mercedes-Benz booth, where they are featured on its five MOZA-equipped simulators.

Porsche and Ford: The MOZA Method Applied to Two Icons

MOZA has mastered the method. Its licensed steering wheels replicate the actual steering wheel using the original CAD data, with authentic materials and a built-in display. We’ve already seen this on the Porsche Mission R with its 5.4-inch flexible OLED display, as well as on the Lamborghini Essenza SCV12 and Revuelto, all of which were on display at the booth.

The new Porsche 911 GT3 RS steering wheel follows the same design philosophy, modeled after the car’s CAD data right down to the functional horn button, this time featuring a detachable screen designed for simulation. The Ford Mustang GTD joins the lineup and will be one of the highlights of the show.

Beyond four wheels: motorcycles, pedals, and AI

MOZA isn’t just about steering wheels. The brand is unveiling its very first motorcycle simulation product, developed under an official MotoGP license and natively supported by the franchise’s games, force feedback included. It’s also introducing the PHF module, which transmits vibrations directly to the pedals for a more realistic braking feel and is compatible with its non-active pedal sets, from the SR-P to the CRP2.

Finally, there’s the AI Coach, which MOZA describes as the first training software capable of directly controlling the steering wheel and pedals to demonstrate the correct technique. A demonstration is scheduled for August 29, featuring a human-versus-AI showdown between brand ambassador Dirk Schouten and three-time F1 Esports world champion Jarno Opmeer, which will be streamed on the brand’s YouTube channel.

Events throughout the show

The booth offers more than just an exhibition. MOZA is hosting a Leaderboard Challenge, where the best times each day are rewarded, and is participating in the Xbox Digital Passport, with a MOZA R3 Racing Wheel Bundle up for grabs. A visit quickly turns into a full-fledged gaming session.

With its licensed racing wheels, the first MotoGP bike, and the AI Coach, MOZA is coming to Cologne with a very extensive lineup. What interests you the most: the racing wheels, the motorcycle, or the AI?